Associated Students Inc., Sacramento State
Communication & Outreach Coordinator
content creator, brand ambassador, video editor, social media strategist
October 2023 - October 2024
my work
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my work ⋆
Social Media Creation, Management, & Strategy: created and managed engaging social media content, including posts, captions, campaigns, giveaways, and strategies, while overseeing all accounts to ensure consistent branding, audience engagement, and performance optimization
Accomplishments & Skills
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Accomplishments & Skills ⋆
Social Media Management & Content Creation: responsible for all social media, web, & blog content including coverage for all outreach efforts
increased Instagram 𝘳𝘦𝘢𝘤𝘩 ↑ 𝟮𝟭𝟵.𝟳𝗞 (↑ 𝟯𝟰𝟭.𝟲%)
increased Instagram 𝘱𝘳𝘰𝘧𝘪𝘭𝘦 𝘷𝘪𝘴𝘪𝘵𝘴 ↑ 𝟰𝟰.𝟲𝗞 (↑ 𝟭𝟰.𝟵%)
increased Instagram 𝘧𝘰𝘭𝘭𝘰𝘸𝘦𝘳𝘴 ↑ 𝟮.𝟰𝗞
increased content 𝘪𝘯𝘵𝘦𝘳𝘢𝘤𝘵𝘪𝘰𝘯 ↑ 𝟯𝟳.𝟴𝗞
dedicated 𝟳𝟮𝟬+ 𝗵𝗼𝘂𝗿𝘀 in social media/digital marketing & outreach
Social Media Strategy: created, edited, organized, and monitored all social media content, calendars, and campaigns across all ASI social networks; tracked and pulled communication data, working with the Marketing Coordinator to create strategies to increase engagement
Brand Ambassador: served as the liaison between campus groups, clubs, residence halls, promotional agencies, and ASI programs; distributed outreach & promotional materials around campus
tabled & outreached with 𝟳𝟬𝟬+ 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀
Awards: 2023-2024 ASI Rookie of the Year & ASI Director’s Choice for SEO