LINDSAY MCKAY
LINDSAY MCKAY
content creator. writer. editor. producer. social media strategist. digital marketer.
creative. innovative. driven.
A bit about me
Hi, I’m Lindsay! I am a recent Communication Studies graduate from Sacramento State University with hands-on experience in digital marketing, video production, and social media strategy. Through my roles with the Sacramento Kings, Paramount, and Sacramento State, I’ve developed a strong skill set in creating content that resonates with today’s audiences. From producing engaging vertical videos to brainstorming innovative campaigns, I’m driven by the opportunity to connect through storytelling and make a lasting impact. My passion for content creation, ability to engage with the Gen Z audience, and commitment to delivering results make me an ideal fit for any project or team.
Experience
Sacramento Kings
social media intern
2024 - 2025 season
Paramount
creative services intern
CBS Sacramento & GoodDay
summer 2024
ASI Sac State
communication & outreach coordinator
October 2023 - October 2024
Skills
Content Creation
vertical videography and storytelling, capturing editing and posting engaging visual and written content, trend awareness, SEO knowledge, understanding of analytic tools
extensive experience with IG/X/TikTok/Snapchat/FB/LinkedIn
Video Production & Editing
producing highlight reels, performance recaps, and short-form video content, usage of transitions and effects, audio enhancing/adjusting, tailoring content to fit platform-specific requirements and trends
proficient in Premiere Pro, Final Cut Pro, Capcut, & Photoshop
Creative Writing & Captioning
experience in marketing copy, script writing, crafting on-brand and relatable captions, curating social media campaigns and content deck pitches, personal blog posts