LINDSAY MCKAY

LINDSAY MCKAY

content creator. writer. editor. producer. social media strategist. digital marketer.

creative. innovative. driven.

A bit about me


Hi, I’m Lindsay! I am a recent Communication Studies graduate from Sacramento State University with hands-on experience in digital marketing, video production, and social media strategy. Through my roles with the Sacramento Kings, Paramount, and Sacramento State, I’ve developed a strong skill set in creating content that resonates with today’s audiences. From producing engaging vertical videos to brainstorming innovative campaigns, I’m driven by the opportunity to connect through storytelling and make a lasting impact. My passion for content creation, ability to engage with the Gen Z audience, and commitment to delivering results make me an ideal fit for any project or team.

Experience

Sacramento Kings

social media intern

2024 - 2025 season

Paramount

creative services intern

CBS Sacramento & GoodDay

summer 2024

ASI Sac State

communication & outreach coordinator

October 2023 - October 2024

Skills

Content Creation

vertical videography and storytelling, capturing editing and posting engaging visual and written content, trend awareness, SEO knowledge, understanding of analytic tools

extensive experience with IG/X/TikTok/Snapchat/FB/LinkedIn

Video Production & Editing

producing highlight reels, performance recaps, and short-form video content, usage of transitions and effects, audio enhancing/adjusting, tailoring content to fit platform-specific requirements and trends

proficient in Premiere Pro, Final Cut Pro, Capcut, & Photoshop

Creative Writing & Captioning

experience in marketing copy, script writing, crafting on-brand and relatable captions, curating social media campaigns and content deck pitches, personal blog posts